Email Origami
SimpleRelevance - Machine Learning For Digital Marketers There’s no wrong way to eat a Reese’s, but there are definitely ineffective ways to write an email. Though the premise of a marketing email is...
View ArticleWhy Psychographic Data Trumps Demographic Data
SimpleRelevance - Machine Learning For Digital Marketers Of the many types of consumer data worth collecting and analyzing, psychographic data is perhaps the least commonly understood. But that doesn’t...
View ArticleHow To Crack The Code To Email Success
SimpleRelevance - Machine Learning For Digital Marketers Q: How is a marketing email like a walnut? A: They’re both hard to get open. That’s because, in a nutshell (pun intended), every email’s first...
View ArticleReturn On Inbox Investment
SimpleRelevance - Machine Learning For Digital Marketers ROI. The return on an investment. Simply put: how much bang you get for your buck. Of all the tip-of-the-tongue digital marketing terms...
View ArticleLeave Predictions to the Professionals
SimpleRelevance - Machine Learning For Digital Marketers Some problems are better left to the professionals; car troubles or a busted pipe spewing water all over the basement, for instance. When we...
View ArticleBig Retail Means Bigger Data
SimpleRelevance - Machine Learning For Digital Marketers It’s no secret that life is tough for retailers these days—especially those of the huge square-footage, big box chain variety. Retail...
View ArticleThe Personalization Gap
SimpleRelevance - Machine Learning For Digital Marketers Here are two statements that are equally true: 1. Personalization has never been more important to marketers 2. 80% of companies don’t...
View ArticlePerks Of Personalization, According To Top Marketers
SimpleRelevance - Machine Learning For Digital Marketers The year 2015 has officially been dubbed The Year of Personalized Content. Okay, unofficially dubbed. But the tide has turned: customers now get...
View ArticleIt’s The Most Personalized Time Of The Year
SimpleRelevance - Machine Learning For Digital Marketers What do reindeer and marketers have in common? They both know how hard it can be to stand out during the holidays. Reindeer play second fiddle...
View ArticleHow To Outsmart Your Data
SimpleRelevance - Machine Learning For Digital Marketers Personalized marketing can speak to people in ways that a billboard on the side of the highway simply cannot. Where a billboard says the same...
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