SimpleRelevance - Machine Learning For Digital Marketers
ROI. The return on an investment. Simply put: how much bang you get for your buck. Of all the tip-of-the-tongue digital marketing terms thumbtacked to CMO bulletin boards around the globe—social media engagement, mobile push notifications, and whatever we’re about to call advertising on smart watches—it’s good old-fashioned email that bests its buzzworthy brethren where
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